Most of us would choose to use a streaming box or a media center program (like Plex or Kodi) to fill this need.īut Rabbit TV isn't really targeting the young, tech-savvy core of the cord cutter market. Cord cutters are a disproportionately young and tech-savvy group, and most of us know how to access this free content without relying on a service like Rabbit TV. If this whole setup seems a little odd to you, you're not alone. It still arguably implies that its content is its own, which is only sort of true, but that simplistic approach is probably designed in part to help Rabbit TV reach its target audience – which, as we'll see in the next section, you likely are not a part of. It now calls its service Rabbit TV Plus, has ditched the USB stick, and is a bit more clear about its purpose in its marketing materials.
As we saw above, this claim is only sort of true – those movies and TV shows are available through Rabbit TV's interface, but everything Rabbit TV gives you is already available for free elsewhere.Īs you can see from their new commercial above, Rabbit TV has cleaned up its act a bit.
In fact, their current website still advertises the same thing. That commercial – and the packaging on the Rabbit TV's now-discontinued USB sticks – promises thousands of movies and TV shows. It's worth noting that Rabbit TV caught its fair share of heat early on for that somewhat misleading commercial we included in the introduction. For this service, Rabbit TV charges $10/year. It gives you a streaming box-style interface within your browser. All of this takes place on Rabbit TV's website, through your browser.Įssentially, Rabbit TV is just an aggregator that puts all of your streaming content in one spot and turns streaming videos into 24/7 channels. Users with subscriptions to services like Netflix and Hulu can also set up those within Rabbit TV's framework. The service creates “live” streaming channels out of this content in a way that's similar to Pluto TV. It takes free streaming content from across the web – grabbing episodes from CBS.com, TV shows and movies from Crackle, and so on – and puts them all on one screen. It's a content aggregator, not a content provider.
So what is it?Įssentially, Rabbit TV acts as a virtual streaming box: it organizes various existing streaming services into a single interface. And the company has actually discontinued the little USB stick in the commercial up there, so you know it's not a streaming box either. Rabbit TV doesn't have its own content, so it's not really a streaming service like Netflix. The infomercial-like quality of the commercial even had some wondering if Rabbit TV is a scam (it's not). You may have seen this commercial on TV before and wondered what Rabbit TV is.
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